Since 1990, Ashkiyoun has stood out with its distinctive “Jafarnejad” collection, later expanding with “Sahara” (2010) and “Shahdad” (2018). These three unique yet unified collections blend creativity and innovation with the deep-rooted traditions of Persian carpet weaving. This harmony between heritage and modern design defines Ashkiyoun’s concept of luxury and quality, forming the shared identity across all its creations.
Jafarnejad
The name symbolizes loyalty to heritage while embracing innovation and youthful spirit—a philosophy reflected throughout this collection. “Jafarnejad” is derived from Jafarnejad Ashkiyoun, the ancestor of the current generation and one of the pioneers of this noble art in Azerbaijan. This collection features pieces woven from 100% pure natural silk of the highest global grade, processed according to Ashkiyoun’s own standards. A symphony of grandeur, innovation, and authenticity, enriched by vibrant colors and dancing motifs, these carpets caress the soul of the viewer. They are designed for a select audience—art collectors and those who see carpets as far more than just decorative objects. Interestingly, the worldwide reputation of the name “Jafarnejad” has even cast its influence over the Ashkiyoun brand itself.
Individual
Unique one-of-a-kind pieces, each created based on its own concept and identity as a completely independent work of art.
Collective
A collection of related works sharing a common design language, distinguished through variations in size, composition, or artistic versions, while preserving the unique identity of each rug within a harmonious collection.
Archive
An archive of Jafarnejad’s enduring masterpieces, showcasing the evolution of Ashkiyoun’s design language, craftsmanship, and artistic vision through the years.
