The name symbolizes loyalty to heritage while embracing innovation and youthful spirit—a philosophy reflected throughout this collection. “Jafarnejad” is derived from Jafarnejad Ashkiyoun, the ancestor of the current generation and one of the pioneers of this noble art in Azerbaijan. This collection features pieces woven from 100% pure natural silk of the highest global grade, processed according to Ashkiyoun’s own standards. A symphony of grandeur, innovation, and authenticity, enriched by vibrant colors and dancing motifs, these carpets caress the soul of the viewer. They are designed for a select audience—art collectors and those who see carpets as far more than just decorative objects. Interestingly, the worldwide reputation of the name “Jafarnejad” has even cast its influence over the Ashkiyoun brand itself.